A few weeks back, I met with the Provost of a major four-year university. We started talking about some of the challenges she faces in engaging her students and faculty. “We spend hundreds of thousands of dollars, actually millions, developing programs and resources,” she emphasized, “and I would hazard a guess that the majority of people at this school know about less than 10% of them.” With that, she pulled up her institutional portal and we couldn’t help but laugh. There on the home page was a giant widget showing the campus weather report for the next 5 days (as well as a random list of school news and events). “I may be wrong,” she declared, “but I just do not think that today’s students are coming to our portal to get the weather report.” Read Full Article
Thought Leadership↧
